I’ve been looking forward to sharing this with you. I love old magazines, but this one is extra special because it still contains the free gifts, as mentioned on the front cover, which is quite remarkable when you realise how old it is. My real reason for buying it was the Weldon’s Portfolio of Fashions (one of the free gifts) but there is much else to enjoy including a serial entitled Cat’s paw and an article about spending Christmas with the then King and Queen.
This from the Weldon's Portfolio of Fashion: Paris Calling: The world over, financial and economical questions are difficult to solve and that makes life hard for everybody, but in such trying times it is the duty of the women to provide the pleasant note which gives relaxation to minds and hearts.
Having mentioned times being rather hard it goes on to describe the fashions that every self-respecting woman simply must have.
In case you can't read the descriptions they are (left to right). The interesting points of this fondant green (a shame the images are in black and white!) satin dress are, epaulette sleeves, crossover bodice and moulded-to-the figure effect. Have black or raisin brown for this lovely frock of faille, with a low v-shaped neck, and pointed hip yoke. Frills contribute largely to the chic of this white Japshan silk frock. Note how they catch up the bodice, which has a crossover line and is draped at the waist. Printed taffeta or Grand Prix Ninon are good materials for interpreting the charming new lines of this frock with a low decolletage, flounces and bustle effect.
The pictures are in colour this time, but the descriptions are no less flowery. The upward lift of the flared frills to the bow at the back shows how charming the bustle can be. Satin in the soft yellow tone of old ivory is suggested for this gown with new, softly draped bodice and moulded hips. Gay enough for any festive occasion is a frock like this. Make in chiffon or Georgette.
It's not all party frocks - here are four smart outfits for the younger married woman, combining youthfulness with sophisticated chic.
Here an introduction to the newest in jumpers ... following the vogue for all things that give a trim military silhouette ... and the latest frocks for wearing till the evening.
I feel sure my mother would have read magazines like this. This is a photograph of her in the garden of her family home in 1933. She was a stylish young woman, but as she got older, she adopted darker colours and sensible shoes. I’m glad my memories go back a long way (to the 1950s), or I might never have known about her love of fashion.
If you are still wondering about the second free gift, this is how it is described in the magazine: Economy or no economy - one thing is certain - every smart woman must have a woolly pochette this winter. With the free pattern, you can make the flat little pochette with its trimly professional air for almost next to nothing.
A few more pages from the Portfolio of Fashions;
If you are interested in vintage magazines you might enjoy these previous posts; The Best of British Homemaking 1966 and Lilliput Magazines
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