Whether she is the richest bride in the country or just another young wife starting out...she'll need an electric cleaner. No matter how wealthy she is, she cannot buy a better cleaner than The Hoover; yet no one can buy a more economical one. You can have it from as small a down payment as 10/.
From an advertisement in The Bride Book published in 1938. 182 pages
containing everything you need to know about getting married and running a
home.
Another advertisement aimed at The Wealthy Wife;
A boon to the newly married as well as to the experienced housewife…an additional servant in your house ready at all times to run your errands and save your time. A patient, cheery soul, no sulks. No back-chat, no moods. She does her work quickly, economically, and well. Her name is: The Telephone. Her address is: Any Post Office. Her cost is: 7/- to 9/- per month. Extensions which save your time, your temper, your staff, and your stair-carpets cost only 3/6 to 7/- per quarter. You’ll get into all sorts of hot water with relations – his as well as yours – if you maroon yourself without a telephone.
Tinned soup, peas and cold meats are the order of the day in this advertisement for Canadian canned foods.
However, new brides are advised that "cookery is common sense rather than science"
It is obvious that for making pastry or jam you want weights, measures and careful timing. Yet it is not an exaggeration to say that the dangerous woman in the kitchen is the one who goes mercilessly by thermometer, scales and such-like. Apart from the fact that she may not succeed in making a dish in spite of all her precautions, there is something far more fundamentally important which is wrong and that is her mental attitude!
Menu's and meal planners are provided;
Sunday: Luncheon - Grapefruit, shoulder of mutton boulangere, plum tart (hot). Dinner - cabbage soup, pigeon pie, vegetable salad, cream cheese, fruit
Monday: Luncheon - Ham omelette, silverside of beef (hot) and its vegetables, plum tart (cold). Dinner - Tourain, emince of mutton with baked potatoes, Welsh rarebit.
Tuesday: Luncheon - Maltese Curry with rice, lettuce salad, cheese. Dinner - Tourain, grilled herrings with mustard sauce, silverside of beef (cold), apples Normande.
Wednesday: Luncheon - Hors d'oeuvre, Alsatian Salad, Macaroni cheese, wine jelly. Dinner - clear soup, escalopes of veal Viennese with purée of potatoes, chocolate mousse.
This makes me wonder if the 1938 bride ever left the kitchen!
Once the cooking is done the bride must still take care of her personal daintiness;
With the products now available to us,
there is no longer any reason or possible excuse for a girl not to be dainty
about her person. And the fastidious girl takes no chances. She realises that
odours caused by perspiration or other
secretions can sometimes be detected by
others when they are not apparent to herself. The weekly use of a liquid
deodorant should be a fixed and unalterable habit.
Weekly??
She should wear a girdle at all times;
Suppose you never wore shoes, little by little your feet would spread. In certain ways the same thing applies to the figure. At the moment you may have no unwanted curves or bulges, but as time goes on, the body, like the shoeless foot, begins to spread.
and always choose the correct riding kit!
The correct riding kit shows the average girl off to a very pleasing advantage. But it must be right. When it is, the wearer looks trim and smart. When it is not she looks merely dowdy.
and beach shoes;
Very few feet look at their best in flat rubber beach slippers. But since there is a limitless variety of sandals and slippers with heels, there is no reason why every foot should not look neat and trim.
Lovely to look at and so is her home!
Her beauty is enhanced and maintained by a careful discrimination in the choice of cosmetics.
Her home is always fresh and lovely too, because she used the same discrimination in its decoration. She insisted on the use of Paripan throughout.
Paripan has enjoyed a world-wide reputation for over fifty years. It is used in Royal Palaces, mansions, and thousands of homes throughout the world. Communicate with us before giving your decorator instructions, as we can offer you many helpful suggestions.
Ye gods - Cupid has a lot to answer for!
When Cupid shoots his arrow, he waits just long enough to see it reach its destination before darting off to new shooting-grounds. When the thrill of getting married, and honeymooning, is just a little thrust into the background by domesticity, the young bride must turn to more prosaic matters. And this, we think, is a suitable moment to tender some advice regarding meals.
You will, of course, consider very seriously your own and your husband's diet. He'll need a food that will keep him alert and cheerfully healthy - that will replace the strength used up daily in work and sport. And Vita-Weat will do this - will help you both - because, by containing all the goodness of whole wheat with all its vitamins, Vita-Weat gives abundant energy (plus slimness of figure) - aids digestion and is definitely real nourishment.
This mind-boggling
book was sent to Miss G. E. Miller, Devonshire Place, London on the 4th April, 1938.
I didn't know what to expect when I found
and opened Miss Miller's parcel, but I must say I wasn't disappointed. I've had a lot of fun reading it, but I'm thankful I don’t have to abide by it.
As I have no idea what it might be worth (if anything) I've decided to
list it on eBay with a starting price of £0.99. I'm happy to report
the bride's book sold via eBay. I’m sure the new owner will have a lot of fun
with it.
Were you given any words of wisdom or
advice on your wedding day?